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Research papers

The perception of new clinical entities

The most crucial time for close co-operation between clinical research and marketing research is during phase II and early phase III of clinical development. In these phases of development it is necessary to compare the new substance with similar...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future
Authors: Raf De Wilde, Barbel Matiaske
June 15, 1997
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Citation

De Wilde and Matiaske (1997a, June 15). The perception of new clinical entities. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/the-perception-of-new-clinical-entities


Research papers

Through the looking glass

The paper describes a case study carried out in 1994 to examine the potential for a number of new possible line extensions (formulations) of an existing product. Management required an extremely accurate forecast of the likely impact of the new forms...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Authors: Raf De Wilde, Alan J. Bowditch, Simon Fitall
June 1, 1995
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Citation

De Wilde, Bowditch and Fitall (1995a, June 01). Through the looking glass. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/through-the-looking-glass